Enhance Dental
Enhance Dental
Enhance dental
is an all-encompassing dental center offering a variety of treatments and procedures.
Role: Graphic Designer, Project Manager, Art Director
Challenge: Develop large-scale environmental graphics for main office building, including sandwich board advertising, building signage, and an updated window vinyl for the front window. Leverage existing branding to command attention and establish the firm’s presence while maintaining elevation.
Sandwich board
Sandwich board design includes front and back sides listing services offered by the practice, along with contact information for passersby.
signage
The updated large overhead signage uses the bold typeface from the logo and the new tooth symbol; the phone number is removed for simplicity. The orange also more closely aligns with the brand palette as opposed to the previous shade.
window vinyl
Original designs for the window vinyl focused on the copy, and included imagery provided by Enhance Dental. After some edits, the client expressed a preference for centered orange text and a simple logomark instead of a full logo inclusion. The final design uses grayscale stock imagery to convey friendliness and healthy smiles, and orange text for simplicity, keeping the text bold to ensure legibility on the vinyl material. The final design is both cost-effective for the firm and eye-catching to the audience.